Attention Google Adsense publishers:
If you are hoping to make good money through Adsense, there are a few things you need to know. We all know that with Adsense you are paid when someone clicks an ad on your website, but in many cases, people are earning just a few cents per click. Fixing this issue comes down to better quality traffic and niche. Another issue is low click through rate (CTR), which can be improved by better ad placement and design.
Earning more per click can be done by targeting a better audience. You may want a worldwide presence but you should consider the effort you’re putting into less valuable traffic. Clicks from the UK and the US pay the most, so I would focus on building an audience in those countries first. Your Adsense income will increase substantially if you’re able to target these countries effectively.
The right audience makes a huge difference, but sometimes, your niche is part of the issue. While you should focus on something you enjoy, you should also consider the value of items that are related to your niche (what kind of ads are going to show). If the average value of the products that are showing is $15, you will not see high Adsense pay. Now, think about big ticket products (legal, insurance, financial, etc.). The potential value is much higher, so the advertiser is willing to pay much more for potential customers (clicks). Rather than cents, you’ll earn dollars for each click, and that makes a gigantic difference.
While making sure your clicks will have high value is important, you first need to make sure you’re going to get those clicks. To have a good CTR, you need to make sure the ads flow smoothly with your page. That means you’ll need to have closely matching color schemes, and I’ve found that not using a border also helps. Putting rectangle ads within your content is a great way to blend. The ad looks like part of your content, so readers are more likely to click. Also, don’t have too many ads. Pages covered with ads are not nice to look at, so they will not retain any traffic. It’s best to keep it simple and always consider your own oppinion. If you wouldn’t use your site, why would anyone else?
Making good money is possible with Adense, you just have to be one of the smart ones who goes where the money is. Work on your click value and CTR, and as long as you’re getting traffic, you’ll do fine.